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CASE STUDY

How we successfully landed our clients website on the FIRST PAGE OF GOOGLE through a single SEO campaign.

"Any new or established business who owns a website knows that having your website appear on the first page of Google for the search terms your customers are typing into the Google Search Engine is crucial for attaining high website traffic, converting customers, and making sales. As a business owner looking to increase awareness, this should be a major goal."

Mauro Scatozza

Founder & Creative Director

DIAGNOSIS

  • Prior to the campaign, the website traffic did not perform as expected, and the keywords were not ranking on the first 5 positions of the Google SERP. The client’s mandate was clear; be seen above-the-fold in organic SERPs and dominate the first 5 positions in the Google SERP.
  • An initial study of the keywords used on the website revealed low SERP ranking, and they were not in the top 10 ranking positions for the keywords relevant to the business.
  • A page speed issue was affecting the ability to rank in a negative way, since Google has indicated that upload speed is one of the signals used by its algorithm to rank pages.

SOLUTION

  • In order to attract a higher volume of qualified traffic to the website, and to achieve higher keyword rankings on SERP's, we conducted keyword research for relevant keywords applicable to the clients line of business.
  • Keyword-rich content focusing on quality and adding value were created in the form of blog posts, which helped to improve the Google rankings and provided an organic rankings boost.
  • Due to the low content that existed on the targeted pages, we concentrated on generating additional content with a higher emphasis on readability, keyword density, and code-to-text ratio.

RESULTS

  • Website traffic increased by 331% from 1024 visitors to 3397 visitors.
  • We now see all 10 keywords appearing in the top 5 positions on the first page of Google.

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