DIAGNOSIS

• Prior to the campaign, the website traffic did not perform as expected, and the keywords were not ranking on the first 5 positions of the Google SERP. The client’s mandate was clear; be seen above-the-fold in organic SERPs and dominate the first 5 positions in the Google SERP.
• An initial study of the keywords used on the website revealed low SERP ranking, and they were not in the top 10 ranking positions for the keywords relevant to the business.
• A page speed issue was affecting the ability to rank in a negative way, since Google has indicated that upload speed is one of the signals used by its algorithm to rank pages.

SOLUTION

• In order to attract a higher volume of qualified traffic to the website, and to achieve higher keyword rankings on SERP's, we conducted keyword research for relevant keywords applicable to the clients line of business.
• Keyword-rich content focusing on quality and adding value were created in the form of blog posts, which helped to improve the Google rankings and provided an organic rankings boost.
• Due to the low content that existed on the targeted pages, we concentrated on generating additional content with a higher emphasis on readability, keyword density, and code-to-text ratio.

RESULTS

• Website traffic increased by 331% from 1024 visitors to 3397 visitors.
• We now see all 10 keywords appearing in the top 5 positions on the first page of Google.