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Your website traffic can come from multiple ways. Organically, which refers to visitors who visit your website through a search engine result, rather than a paid advertisement. Creating and attaining healthy doses of organic traffic flowing to your website is hard work. It involves investing your time creating content that your audience will find valuable.
Optimizing your on-page SEO, and performing keyword research. If your website isn't well optimized, you're making it more difficult for search engines to index your page, resulting in poor ranking within the search engine results.
Below we outline 5 simple yet very effective ways to boost your website traffic. Put in the work early, before your launch website, and you'll be rewarded with high levels of organic traffic, leading to higher conversion rates, and more customers.
The first thing any new business needs to set up from the get-go is a Google My Business account. It’s free and easy to set up, and it will add your business to Google Maps, so your potential customers can find you. Setting up a Google My Business account is the first step to creating awareness for your business, and lets Google know you're legit. Don’t skip this step, get started early, and make sure to keep your Google My Business profile updated and optimized.
Search engines link Google and Bing are complex machines. Their algorithms can analyze millions of data per second. But as complex as they are, you must not rely on them to find your website and rank you well unless you do all the heavy lifting first. A well-optimized website helps search engines to read your website code so that they can accurately index your site. Put the effort into optimizing your website in the early stages, and you’ll reap the rewards by having a healthy and highly-ranked website.
Having a blog nowadays is a must for any business. Strategically researching the right blog topics to post should be on your marketing to-do list as a business owner. Creating blog articles that are relevant and naturally directed to the searcher's intent is tricky, but starting off researching what topics to write about that will help make your blog posts convert will help. Remember, adding new and relevant content to your website consistently in the form of blog posts or articles will not only help drive quality traffic to your website, but will also boost visitor engagement, and build better brand awareness.
High engagement and interaction across your social media channels is a sign of a healthy community, and will inevitably increase traffic to your website. If social media is not your thing, you’ll unfortunately be losing out on a big opportunity to drive more traffic to your website. Use social media to create brand awareness and engagement. Solidify your social proof by creating posts and engaging with your followers. Improving your social media presence for your business is a surefire way to grow your organic traffic.
YouTube is the internet’s second-largest search engine, so creating a YouTube channel for your brand should be a no-brainer if you want to be seen. Use video in unique ways to promote your products or services. Be consistent, and encourage your followers to engage with your video content. YouTube is another way to facilitate audience interaction, and since your customers are already using YouTube as a search engine, it can be a powerful marketing tool for your business.
At Vito Creative, we make it simple and affordable for startups and small businesses to grow their brand. Visit our website to learn more about our digital marketing services.